Route Financial Group was founded by Loran Coffman, a seasoned Advisor with decades of experience helping clients map out their financial futures. Inspired by his wife, Brenda, and their shared passion for exploration, the name “Route” reflects their love of the journey, from off-road trails to open highways, and symbolizes the importance of guidance, flexibility, and purpose.
Whether you’re climbing toward a major milestone or adjusting to life’s curves, we’re here to help you chart a course that’s uniquely yours.